{"id":768,"date":"2013-07-23T17:08:00","date_gmt":"2013-07-23T15:08:00","guid":{"rendered":"http:\/\/www.espai.es\/blog\/?p=768"},"modified":"2014-02-28T23:00:12","modified_gmt":"2014-02-28T21:00:12","slug":"cinco-puntos-basicos-para-el-plan-de-marketing","status":"publish","type":"post","link":"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/","title":{"rendered":"Cinco puntos b\u00e1sicos para el plan de marketing"},"content":{"rendered":"<h2><img decoding=\"async\" src=\"http:\/\/www.espai.es\/blog\/wp-content\/uploads\/2013\/07\/marketing-online-seo.jpg\" alt=\"Cinco puntos b\u00e1sicos para el plan de marketing online de una pyme\" \/><\/h2>\n<ul>\n<li><strong>Saber de donde partimos<\/strong> es b\u00e1sico para tener una  estrategia clara. No se trata s\u00f3lo de saber que hace nuestra empresa  hasta ahora, sino c\u00f3mo se mueve el sector, que acciones est\u00e1 tomando la  competencia o con qu\u00e9 presupuesto partimos.<\/li>\n<\/ul>\n<ul>\n<li><strong>Fijar un objetivo alcanzable<\/strong> puesto que de otra  manera se puede considerar un fracaso si fijamos un objetivo fuera de la  realidad, que nos pueda a llevar a abandonar antes de obtener los  resultados. No se puede pasar de todo a nada en un chasquido de dedos y  con poca inversi\u00f3n.<\/li>\n<\/ul>\n<ul>\n<li><strong>Nuestra web como centro de la estrategia<\/strong>, para lo  cual debe estar actualizada, tener la p\u00e1gina de aterrizaje dise\u00f1ada  para nuestra campa\u00f1a o tener claro que buscamos, contactos a los que  vender, visitas a nuestra web, mejorar la imagen corporativa, etc.<\/li>\n<\/ul>\n<ul>\n<li><strong>Asesoramiento profesional<\/strong> es siempre  recomendable. No se trata de un gasto, sino a la larga de un ahorro ya  que nos evitar\u00e1 dar los primeros palos de ciego, lo que significa que  nuestro presupuesto comenzar\u00e1 a devolver beneficios desde el primer  momento.<\/li>\n<\/ul>\n<ul>\n<li><strong>Medir y rectificar<\/strong> es b\u00e1sico en toda acci\u00f3n.  Siempre debemos ver si vamos por el buen camino y en caso contrario  rectificar para poder reconducir la situaci\u00f3n y rentabilizar la  inversi\u00f3n en nuestra campa\u00f1a. \u00bfNos vamos a mantener firmes aunque no  tengamos resultados?<\/li>\n<\/ul>\n<p>Todo esto nos tiene que dar una experiencia para que nuestros <strong>anuncios en buscadores, la estrategia m\u00f3vil o los comentarios en las redes sociales<\/strong> o nuestro blog vayan todos dirigidos hacia un mismo punto.<\/p>\n<p>Fuente | http:\/\/www.tecnologiapyme.com<\/p>\n<p>Imagen <a href=\"http:\/\/www.flickr.com\/photos\/toprankblog\/2757849221\/\">toprankonlinemarketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saber de donde partimos es b\u00e1sico para tener una estrategia clara. No se trata s\u00f3lo de saber que hace nuestra empresa hasta ahora, sino c\u00f3mo se mueve el sector, que acciones est\u00e1 tomando la competencia o con qu\u00e9 presupuesto partimos. Fijar un objetivo alcanzable puesto&#8230;<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,101],"tags":[188,24,22,190,189],"class_list":["post-768","post","type-post","status-publish","format-standard","hentry","category-marketing-online","category-telefonia-movil","tag-ebusiness","tag-marketing-movil","tag-marketing-online-2","tag-pymes","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cinco puntos b\u00e1sicos para el plan de marketing - Blog Escola Espai<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cinco puntos b\u00e1sicos para el plan de marketing - Blog Escola Espai\" \/>\n<meta property=\"og:description\" content=\"Saber de donde partimos es b\u00e1sico para tener una estrategia clara. No se trata s\u00f3lo de saber que hace nuestra empresa hasta ahora, sino c\u00f3mo se mueve el sector, que acciones est\u00e1 tomando la competencia o con qu\u00e9 presupuesto partimos. Fijar un objetivo alcanzable puesto...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Escola Espai\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-23T15:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-02-28T21:00:12+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.espai.es\/blog\/wp-content\/uploads\/2013\/07\/marketing-online-seo.jpg\" \/>\n<meta name=\"author\" content=\"Jordi de los Mozos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi de los Mozos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/\"},\"author\":{\"name\":\"Jordi de los Mozos\",\"@id\":\"https:\/\/www.espai.es\/blog\/#\/schema\/person\/e25788957477d7eddc3ed214ba95267d\"},\"headline\":\"Cinco puntos b\u00e1sicos para el plan de marketing\",\"datePublished\":\"2013-07-23T15:08:00+00:00\",\"dateModified\":\"2014-02-28T21:00:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/\"},\"wordCount\":280,\"image\":{\"@id\":\"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.espai.es\/blog\/wp-content\/uploads\/2013\/07\/marketing-online-seo.jpg\",\"keywords\":[\"ebusiness\",\"Marketing m\u00f3vil\",\"Marketing online\",\"pymes\",\"SEO\"],\"articleSection\":[\"Marketing Digital\",\"Telefon\u00eda M\u00f3vil\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/\",\"url\":\"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/\",\"name\":\"Cinco puntos b\u00e1sicos para el plan de marketing - Blog Escola Espai\",\"isPartOf\":{\"@id\":\"https:\/\/www.espai.es\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.espai.es\/blog\/wp-content\/uploads\/2013\/07\/marketing-online-seo.jpg\",\"datePublished\":\"2013-07-23T15:08:00+00:00\",\"dateModified\":\"2014-02-28T21:00:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.espai.es\/blog\/#\/schema\/person\/e25788957477d7eddc3ed214ba95267d\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/#primaryimage\",\"url\":\"http:\/\/www.espai.es\/blog\/wp-content\/uploads\/2013\/07\/marketing-online-seo.jpg\",\"contentUrl\":\"http:\/\/www.espai.es\/blog\/wp-content\/uploads\/2013\/07\/marketing-online-seo.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.espai.es\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cinco puntos b\u00e1sicos para el plan de marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.espai.es\/blog\/#website\",\"url\":\"https:\/\/www.espai.es\/blog\/\",\"name\":\"Blog Escola Espai\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.espai.es\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.espai.es\/blog\/#\/schema\/person\/e25788957477d7eddc3ed214ba95267d\",\"name\":\"Jordi de los Mozos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.espai.es\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f91ccec5a4515dc2d87a45492f5c12f36d08748b582fc2d8165a0dd1c6395073?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f91ccec5a4515dc2d87a45492f5c12f36d08748b582fc2d8165a0dd1c6395073?s=96&d=mm&r=g\",\"caption\":\"Jordi de los Mozos\"},\"sameAs\":[\"http:\/\/www.espai.es\"],\"url\":\"https:\/\/www.espai.es\/blog\/author\/jordi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cinco puntos b\u00e1sicos para el plan de marketing - Blog Escola Espai","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"Cinco puntos b\u00e1sicos para el plan de marketing - Blog Escola Espai","og_description":"Saber de donde partimos es b\u00e1sico para tener una estrategia clara. No se trata s\u00f3lo de saber que hace nuestra empresa hasta ahora, sino c\u00f3mo se mueve el sector, que acciones est\u00e1 tomando la competencia o con qu\u00e9 presupuesto partimos. Fijar un objetivo alcanzable puesto...","og_url":"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/","og_site_name":"Blog Escola Espai","article_published_time":"2013-07-23T15:08:00+00:00","article_modified_time":"2014-02-28T21:00:12+00:00","og_image":[{"url":"http:\/\/www.espai.es\/blog\/wp-content\/uploads\/2013\/07\/marketing-online-seo.jpg","type":"","width":"","height":""}],"author":"Jordi de los Mozos","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Jordi de los Mozos","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/#article","isPartOf":{"@id":"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/"},"author":{"name":"Jordi de los Mozos","@id":"https:\/\/www.espai.es\/blog\/#\/schema\/person\/e25788957477d7eddc3ed214ba95267d"},"headline":"Cinco puntos b\u00e1sicos para el plan de marketing","datePublished":"2013-07-23T15:08:00+00:00","dateModified":"2014-02-28T21:00:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/"},"wordCount":280,"image":{"@id":"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/#primaryimage"},"thumbnailUrl":"http:\/\/www.espai.es\/blog\/wp-content\/uploads\/2013\/07\/marketing-online-seo.jpg","keywords":["ebusiness","Marketing m\u00f3vil","Marketing online","pymes","SEO"],"articleSection":["Marketing Digital","Telefon\u00eda M\u00f3vil"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/","url":"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/","name":"Cinco puntos b\u00e1sicos para el plan de marketing - Blog Escola Espai","isPartOf":{"@id":"https:\/\/www.espai.es\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/#primaryimage"},"thumbnailUrl":"http:\/\/www.espai.es\/blog\/wp-content\/uploads\/2013\/07\/marketing-online-seo.jpg","datePublished":"2013-07-23T15:08:00+00:00","dateModified":"2014-02-28T21:00:12+00:00","author":{"@id":"https:\/\/www.espai.es\/blog\/#\/schema\/person\/e25788957477d7eddc3ed214ba95267d"},"breadcrumb":{"@id":"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/#primaryimage","url":"http:\/\/www.espai.es\/blog\/wp-content\/uploads\/2013\/07\/marketing-online-seo.jpg","contentUrl":"http:\/\/www.espai.es\/blog\/wp-content\/uploads\/2013\/07\/marketing-online-seo.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.espai.es\/blog\/2013\/07\/cinco-puntos-basicos-para-el-plan-de-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.espai.es\/blog\/"},{"@type":"ListItem","position":2,"name":"Cinco puntos b\u00e1sicos para el plan de marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.espai.es\/blog\/#website","url":"https:\/\/www.espai.es\/blog\/","name":"Blog Escola Espai","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.espai.es\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.espai.es\/blog\/#\/schema\/person\/e25788957477d7eddc3ed214ba95267d","name":"Jordi de los Mozos","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.espai.es\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f91ccec5a4515dc2d87a45492f5c12f36d08748b582fc2d8165a0dd1c6395073?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f91ccec5a4515dc2d87a45492f5c12f36d08748b582fc2d8165a0dd1c6395073?s=96&d=mm&r=g","caption":"Jordi de los Mozos"},"sameAs":["http:\/\/www.espai.es"],"url":"https:\/\/www.espai.es\/blog\/author\/jordi\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.espai.es\/blog\/wp-json\/wp\/v2\/posts\/768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.espai.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.espai.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.espai.es\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.espai.es\/blog\/wp-json\/wp\/v2\/comments?post=768"}],"version-history":[{"count":3,"href":"https:\/\/www.espai.es\/blog\/wp-json\/wp\/v2\/posts\/768\/revisions"}],"predecessor-version":[{"id":2061,"href":"https:\/\/www.espai.es\/blog\/wp-json\/wp\/v2\/posts\/768\/revisions\/2061"}],"wp:attachment":[{"href":"https:\/\/www.espai.es\/blog\/wp-json\/wp\/v2\/media?parent=768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.espai.es\/blog\/wp-json\/wp\/v2\/categories?post=768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.espai.es\/blog\/wp-json\/wp\/v2\/tags?post=768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}