{"id":143,"date":"2011-05-26T16:17:37","date_gmt":"2011-05-26T14:17:37","guid":{"rendered":"http:\/\/www.espai.es\/blog\/?p=143"},"modified":"2013-11-12T12:12:08","modified_gmt":"2013-11-12T10:12:08","slug":"la-publicidad-ilumina-edificios","status":"publish","type":"post","link":"https:\/\/www.espai.es\/blog\/2011\/05\/la-publicidad-ilumina-edificios\/","title":{"rendered":"La publicidad ilumina edificios"},"content":{"rendered":"

De las distintas formas de publicidad existentes, esta parece ser una de las m\u00e1s novedosas. Se llama arquitectura aumentada o 3D mapping y las grandes marcas la est\u00e1n explotando en acciones de \u201cstreet marketing\u201d, convocando a la gente\u00a0 de a pie a\u00a0 una transformaci\u00f3n del espacio.
\nA partir del modelo 3D de una fachada se proyecta la animaci\u00f3n que se va a deformar siguiendo el relieve del edificio. De esta forma se consigue modificar la geometr\u00eda y crear la ilusi\u00f3n de transformaci\u00f3n.<\/p>\n

En la secuencia podemos ver un ejemplo de la firma Ralph Lauren:<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

De las distintas formas de publicidad existentes, esta parece ser una de las m\u00e1s novedosas. Se llama arquitectura aumentada o 3D mapping y las grandes marcas la est\u00e1n explotando en acciones de \u201cstreet marketing\u201d, convocando a la gente\u00a0 de a pie a\u00a0 una transformaci\u00f3n del…<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,8],"tags":[53,524],"class_list":["post-143","post","type-post","status-publish","format-standard","hentry","category-animacion-3d","category-diseno-grafico","tag-animacion","tag-animacion-3d"],"yoast_head":"\nLa publicidad ilumina edificios - Blog Escola Espai<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.espai.es\/blog\/2011\/05\/la-publicidad-ilumina-edificios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La publicidad ilumina edificios - Blog Escola Espai\" \/>\n<meta property=\"og:description\" content=\"De las distintas formas de publicidad existentes, esta parece ser una de las m\u00e1s novedosas. 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